How to write Cold Email?

Are you thinking of sending a cold email that genuinely works? You’ve come to the right place, and I’m here to give you some easy tips that will come in handy.

Writing a cold email differs from writing a regular email. Not sure how. The most prominent factor is that you do not yet know the person. The other issue is that there are no verbal means to receive feedback from your client that you can implement and enhance in the future.

Before I explore how we may make cold emailing a success, it is imperative to understand that we are talking about cold emailing to a person or a business precisely, not bulk sales emails. People frequently confuse the two and wonder why they consistently fail at cold emailing.

Today, I’ll explain what cold emailing is and how to send a successful cold email that will elicit a good response.

What is Cold Emailing?

Cold emailing is a tactic businesses use to acquire new consumers through a personalized sales pitch. It is a method of establishing and expanding business ties.

Let us break this down into simpler terms. I’m sure you’re aware of how firms create relationships in the offline realm. It is done through effective and consistent conversations. These interactions could take the form of a formal or informal meeting, a phone call, or even a casual conversation over coffee. All these and more have helped firms develop solid and lasting partnerships. When people talk, they don’t start by presenting their product; instead, they create rapport by listening to the other person and understanding what they want from the company.

Conversations become emails online, and because the other person knows nothing about your business or company, we refer to it as a “cold email.” The goal of a cold email is the same as in the offline world: to start the discussion by establishing trust through rapport and relationship building.

How has the approach towards cold emailing changed?

I recall when the concept of cold email first emerged a few years ago. It was primarily used for sales, with the sole objective of pitching the offer directly to the buyer. A generic email was sent to many people, hoping that someone would return the email or phone in for the goods. This has also resulted in individuals believing that every cold email they receive is nothing more than spam and paying no attention to it.

If we go back, it was nothing more than a lead generation tool because no one believed that businesses could operate through email. Previously, individuals were unaware of what an email was or, more significantly, how to create one. Even today, I am sure that no one wants to receive a bold sales pitch email in their inbox. It will be a resounding failure.

Nowadays, the concept has changed, people are more aware, and the laws of doing business have shifted dramatically. People today prefer to take things slowly and one step at a time rather than rushing to the finish line. Today, it is all about developing relationships, even if the other person is not initially interested in your services. It is all about tailoring yourself to the other person.

Best practices to write a cold email

Writing a cold email is difficult simply because you don’t know the other person. As a result, it is critical to use a technique or plan that will work wonderfully for you and produce excellent results.

I’ll share a few pointers with you all that, when utilized correctly, can result in the best cold emails and, of course, the most acceptable responses.

1. Edit the “From” line by personalizing it to the recipient

Remember that the person to whom you are sending the email has never seen or met you, so assuming they will open the email is quite unlikely. Making them open that email and not dismiss it as spam is the first step in gaining a customer, and it all starts with the “From” line.

And this may necessitate an extensive study of the person or business you wish to approach. The “from” line is essential in deciding whether or not to read the email; after all, it displays who sent it. As a result, double-check the “from” line before sending a cold email.

While composing a cold email, we can choose from a variety of options. Here are a few examples, and you may use the one that gets the best response by modifying it and testing it on a few emails. You can also use social listening to make your emails more personalized. 

There could be at least five “from” lines to pick from.

  1. Write your first name. (Daniel)
  2. Using both the first and last names (Daniel Woods),
  3. Adding your occupation to your name (Daniel Woods, Marketing Director)
  4. Using only your first name and the company name ( Daniel, ABC Limited),
  5. Mentioning first and last names and the company name (Daniel Woods, ABC Limited).

Before you decide on one, consider how you would like this email to appear in your inbox.

2. Create an intriguing topic line

What you write in the subject line becomes the reason for someone to open your email and read it. I believe the subject line should be fascinating and, even if it is not unique, should entice the recipient to read the email. A terrible and inhumane subject line will never attract anyone to read the entire email.

Before writing a subject line, I would keep the following in mind:

  • Consider the viewpoint of the other person.
  • Make it personal
  • inspire them
  • sound human
  • should be closely related to the rest of the email

3. A clever and intelligent introduction

It just takes three seconds for someone to decide whether or not to read an email after opening it. As a result, you must make the most of those three seconds. When we send a cold email, we usually begin by talking about ourselves or our organization and then attempt to seal the deal in that first email. That is the wrong approach.

Ideally, the cold email should be no more than 2-3 sentences long. Instead of discussing ourselves, it should focus on the reader’s accomplishments, work, and company. That is where we have piqued their interest. That is why conducting research before sending a cold email is critical.

4. Increase the pitch’s value

Now comes the fun part: telling them why you wrote the email in the first place—the sales pitch. So, how can you craft an effective cold email pitch?

Consider keeping the following in mind:

  • Avoid making your pitch sound like a sales pitch. Rather than converting a lead, develop an angle with a personal touch that says you’re building a relationship. Please make sure that the reader and their interests are constantly prioritized.
  • Focus on the benefits rather than the features of the product. It is not always necessary to offer monetary value; instead, emphasize the unique benefits that no one else can provide. Remember that anything you write should never be vague and should appear sincere.

5. Email the conclusion with a call to action

Congratulations! You have finished drafting a cold email. But to be perfect, the ending must be nailed. Yes, it should be forceful with a precise aim without appearing overbearing. It may involve scheduling a Skype meeting or simply collecting input. Whatever decision you make, keep it basic and straightforward.

How long can a cold email be?

If you want your reader’s attention and to learn more, keep it brief. Overdoing a cold email will result in catastrophic failure. According to one study, the ideal cold email should contain at least 2–5 sentences or 250 words.

I wouldn’t want to read a long email from a stranger, and I’m sure no one else would, either

Conclusion

It is difficult to draft a cold email, and expecting results on the first try is unrealistic. But the most important thing is to remember what we discussed in this article today; doing so will ensure a positive response.

Remember to make it short and basic, and nowhere in the email should the reader receive the impression that it is unrelated. Everything should sound natural and human, from when you create the “from” line to when you end your email.

If done correctly, cold emailing is an excellent lead-generation tactic. Now that you’ve mastered composing a cold email, it’s time to try out your first one.