You’ve set up your business, invested in products, and even promoted it on social media, but customers aren’t coming in. People search for what you offer, but they find your competitors instead.
This is a common struggle for many Nepali business owners. No matter how good your product or service is, if people don’t see it, they won’t buy it.
Why is Google ads the solution?
Google Ads helps you reach customers exactly when they are looking for what you offer. Let’s say someone searches for “best clothing store in Kathmandu”, with Google Ads, your store can show up at the top of the search results. This means more visibility, more customers, and more sales.
Did You Know? According to WordSteam data:
Source | google ads in nepal
If you want more visibility, more leads, and more sales, Google Ads in Nepal is the fastest way to get there.
Full Guide of Google ads for Business Owners
Understanding the Nepali Market
Source | google ads expert in nepal
Internet usage in Nepal has been growing steadily. In 2020, about 37.7% of the population had internet access.
By early 2023, this number rose to 51.6%, with 15.85 million internet users.
This increase means more Nepali people are online, making digital platforms like Google essential for reaching your audience.
When it comes to digital marketing, Google Ads has the most potential. Nepal’s digital marketing sector is expected to reach $64.6 million by 2027, showing rapid growth.
Plus, when you run Google Ads in Nepal, it is much more affordable. The average Cost Per Click (CPC) is just $0.645, which is 57% cheaper than in the U.S, India or few other countries. This means businesses can get high-quality ads at a lower cost.
Industries Benefiting from Google Ads in Nepal
Several sectors in Nepal have seen positive results from using Google Ads:
- Travel and Tourism: With its heritage and natural beauty, travel agencies and tour operators rely on Google Ads to attract tourists-both local and international ones to Nepal.
- E-commerce: From electronics to clothing, online retailers advertise to the consumer who is searching for it.
- Education: Course and training facilities attract students who are interested in benefiting from improving their skills.
- Real Estate Property developers and real estate agents market properties to prospective buyers and renters.
Why Google Ads Work So Well in Nepal
With more people going online every day, Google Ads in Nepal is one of the best ways to reach potential customers. Here’s why:
1. Filtered and Huge Audience Reach
Nepal’s internet penetration has hit 63%, meaning over half the population is online. That’s a massive opportunity for businesses to connect with potential buyers through targeted ads.
2. Faster Results & Higher Visibility
Google Ads delivers results quickly. The average click-through rate (CTR) in Nepal is 2.7%, nearly three times higher than Facebook Ads (0.9%). Since people actively search for solutions on Google, well-optimized ads with the right keywords can put your business directly in front of them.
3. Smart Targeting with Data-Driven Insights
google ads nepal
Google Ads isn’t just about visibility, it’s about precision targeting. Businesses can track clicks, conversions, and audience behavior, helping them fine-tune campaigns for better performance and higher ROI.
4. Budget-Friendly Advertising
As already mentioned, Nepal has one of the lowest advertising costs, with a Cost Per Click (CPC) of just $0.645, 57% cheaper than the U.S. This makes Google Ads a cost-effective option, even for small businesses looking to get high-quality traffic without overspending.
5. Boosts Brand Awareness & Credibility
Appearing on Google’s first page doesn’t just drive traffic, it builds trust. Whether your goal is sales, lead generation, customer engagement, or app downloads, Google Ads helps put your brand in front of the right audience, making it more recognizable and reputable.
Setting Up and Optimizing Google Ads
Here’s a detailed guide to help you set up and optimize Google Ads in Nepal effectively.
Step-by-Step Guide to Account Setup
Source | google ads service in nepal
- Register for Google Ads: Visit ads.google.com and click on “Start now.” Use your existing Google account or create a new one.
- Define Your Goals of Advertising: Define what you want to achieve – whether that is increased traffic on the website, sales, or awareness of the brand. Clear objectives are important since there are 376% more chances for companies to achieve the specific goals they establish.
- Add Payment Information: Enter your payment details to get your ads running without a hitch.
Effective Campaign Structures
Well structured campaigns can lead towards better optimized performance. Here’s how it sets them up effectively:
1. Account
Your account contains campaign documents, billing information, and performance data. However, the entire Google Ads account becomes the very first foundation for your advertising efforts.
2. Campaign
Specifically, there is a standalone and singular goal through every campaign. For example, it can be to increase sales, generate leads, or improve brand awareness. Budget limits can be set at campaign level, targeting options, as well as bidding strategies.
3. Ad Group
Within a campaign, create several ad groups which organize your ads around themes, products, audience segments or other general categories. This enables you to show more relevant ads to the right users.
4. Ad
There should be more than one ad for each ad group to test headlines, descriptions and call-to-actions (CTAs). Running A/B tests would ensure that the best ad copy surface.
5. Keywords
Each ad group has very targeted keywords to which it is directed. They should correspond to user intent and be optimized to work with local search in Nepal. Better reach and relevance can be achieved using broad and exact matching keywords.
Here is one example Google Ads structure of a paper supply store for you:
Source | run google ads in nepal
Nepal-Specific Keyword Research Strategies
Nearly 46% of all Google searches have a local intent, meaning users are actively looking for services or products near them. This presents a huge opportunity for businesses to attract local customers.
Local searches have a strong purchase intent, with around 28% leading to a transaction. This shows how important it is to optimize for location-specific keywords to drive sales. Google remains the dominant platform for local searches, with 87% of consumers using it to find nearby businesses.
Such was the example of a clothing shop in Pokhara, optimizing Google Ads with the keyword “affordable winter jackets in Pokhara,” which led to a 25% increase in walking within two months.
Marketing strategy to effectively target customers in Nepal is localized keyword research:
- Keywords in Nepali and local phrases well understood by your target audience in those regions shall be used.
- Use tools like Google Keyword Planner to identify terms people search often in Nepal to get some insight into what the potential customers are interested in.
- Find out the keywords that local competitors are targeting to discover opportunities for your campaigns.
Structure of an Ad Copy
Let’s understand the key elements of Google’s text ads, known as Search campaigns. Here’s what makes up a Google ad:
Source | Structure of a Google Ad Copy
1. Headline 1
This is the bold, blue text that users see first. It should be relevant to the search query, and describe your product/service. Since Google Ads allow up to three headlines (each up to 30 characters), use this space wisely.
Example: Get 50% Off Premium Shoes
2. Headline 2
The second headline adds extra significance or reinforcement to the first headline. This can be anything from a benefit, a feature, or a call-to-action. However, it should be relevant and persuasive enough to entice someone to get involved with your ad. For example:
Limited-Time Offer – Shop Now!
3. Sitelinks
Those are additional links appearing under your ad that allow users to navigate through your website without going to a specific page. For example, a pricing page testimonial or information about contact.
Example Sitelinks:
- Shop New Arrivals – [Takes users to the latest products]
- Customer Reviews – [Directs to testimonials page]
- Get a Free Quote – [Leads to a contact form]
- Our Bestsellers – [Highlights popular products]
4. URL (Destination Link)
This is the actual webpage users visit when they click your ad. It should be relevant to the ad copy and align with the user’s intent. Google also displays a Display Path after the main URL, which allows advertisers to add context without changing the actual link.
Example:
- Destination URL: https://www.example.com/shoes-sale
- Display Path: www.example.com/Best-Deals
The display path reassures users they’re landing on the right page, even if the actual URL is longer or contains tracking parameters.
5. Description 1
This is your main ad body text (up to 90 characters). The more details about the offer, product, or service, the better-in a clear and interesting description-to boost performance.
Example: Shop for top quality running shoes with free shipping on all orders!
6. Description 2 (Optional)
Further optimization of your message can be done by adding yet another description (also limited to 90 characters). Here is an opportunity to deliver more details, social proof, urgency, or a CTA (Call to Action).
Example: Hurry! Limited stock available. Order yours today!
5 Best Practices for Responsive Search Ads
Now, let’s talk about responsive search ads, which are the only kind of search ads available on Google and Bing. These ads automatically mix and match different headlines and descriptions to show the best combination based on the search query, user behavior, and other factors.
Source | 5 Best Practices for Responsive Google Ads
Since Google rotates different versions of your ad, you need to create headlines and descriptions that work well in any combination. Here’s how to do it right:
- Use multiple headlines. Don’t stop at the bare minimum. Aim for at least 8-10 headlines and at least three descriptions to give Google enough variety.
- Make headlines unique. If they’re too similar, Google won’t display them together.
- Avoid stuffing every headline with keywords. At least three should focus on features, benefits, or a call to action (CTA) instead.
- Limit headline pinning. While it’s tempting to lock certain headlines in place, doing this too much restricts Google’s ability to test different combinations for better performance.
- Mix up headline lengths. Don’t max out all 30 characters. This allows Google to decide whether to show two or three headlines in an ad.
Utilizing Ad Extensions for Improved Click-Through Rate (CTR)
Implementing ad extensions can lead to a significant increase in CTR. According to studies, ads featuring extensions can experience a CTR improvement of 10-15%:
Source | Google Ad Extensions for Improved Click-Through Rate
1. Sitelink Extensions (To direct users to key pages)
Sitelinks serve to append one or more clickthrough links under your ad to assist users in navigating their destination. These may be:
- Special offers and promotions
- Product category or service
- Contact or support pages
- Customer testimonials
For example, an online clothing store probably includes sitelinks such as “Shop New Arrivals,” “View Bestsellers,” and “Receive 10% Off Today.”
2. Call Extensions (To facilitate direct phone calls)
Call extensions are features that let a user call your company with a single click from the ad. It is primarily a functionality for service-based business establishment, restaurants, or emergency services.
For example, a call extension may be found in the ad of a local plumber that contains the message: “Need urgent repairs? Call now.”
3. Location Extensions (To help customers find your business)
The business address plus a clickable map makes it much easier for your local customers to visit your store. Many businesses depend on foot traffic, such as restaurants, retail stores, and service providers, but perhaps it is more relevant to them.
An example is that of a coffee shop, like – “Visit us at XYZ Street – Open 7 AM to 10 PM.”
4. Review Extensions (To build credibility)
This extension will display good reviews, awards, or ratings in ads. It creates customer trust due to customer satisfaction and makes them click more.
A cleaning service may use this example: “Rated 4.9/5 from over 5,000 customers.”
5. Social Extensions
Link your ad to your social media profiles to show the total number of followers, reviews left by customers, or engagement metrics. It builds credibility and enhances brand recall.
For example, a fashion brand would say, “Follow us on Instagram-Over 200, 000 Happy Customers.”
Budgeting and Cost Analysis
Advertising in Nepal is more cost-effective compared to many other countries. To set an effective ad budget:
- Clearly outline what you want to achieve with your ads, such as increasing website traffic or boosting sales.
- Calculate Customer Acquisition Cost (CAC).
Source | Calculate Customer Acquisition Cost
Determine how much you’re willing to spend to acquire a new customer.
- Estimate conversion rates.
Source | conversion rates
Understand the percentage of ad clicks that lead to desired actions (e.g., purchases).
- Based on your goals and CAC, allocate a daily and monthly budget that aligns with your financial capacity.
Factors Influencing Ad Costs
Your ad spending is determined by a number of factors:
Quality Score: Your ad gets a Quality Score by Google depending on its relevance, expected CTR, and landing page experience. A good quality score can have the advantage of lowering CPC.
Competition in the Industry: The industries that are highly competitive tend to have the bids and CPCs driven up.
Geo-targeting: Ads targeted to specific locations can also affect the costs, with urban areas having the potential of higher CPCs.
Ad Relevance and CTR: Ads that match user intent will have higher CTR and improve quality scores, resulting in lower costs.
Techniques to Reduce CPC and Enhance ROI
To lower your CPC and boost ROI:
- Improve Quality Score: Enhance ad relevance, optimize landing pages, and focus on keywords that match user intent.
- Use Long-Tail Keywords: Targeting specific, less competitive keyword phrases can reduce CPCs.
- Optimize Ad Scheduling: Run Google Ads in Nepal during peak times when your target audience is most active to maximize effectiveness.
- Refine Audience Targeting: Use demographic and geographic data to focus on users most likely to convert.
- Regularly Review and Adjust Bids: Continuously monitor ad performance and adjust bids to ensure optimal spending.
Summary Table
| Aspect | Details |
| Average CPC | 57% less than U.S. average |
| Key Influencing Factors | Quality Score, industry competition, geographic targeting, ad relevance, CTR |
| Cost-Reduction Strategies | Improve Quality Score, use long-tail keywords, optimize ad scheduling, refine targeting, adjust bids |
9 Strategies for Writing High-Performing PPC Ad Copy
Now that we understand the fundamentals, let’s see how to craft PPC ad copy that boosts Quality Scores, grabs attention, and drives clicks.
1. Connect Features, Benefits, and Emotions
Not every headline needs to include your target keyword. Instead, focus on features and benefits, but don’t overlook the emotional impact. Ask yourself: What feeling is the user trying to achieve or avoid?
Example for public speaking coaching:
- Feature: One-on-one coaching
- Benefit: Improved public speaking skills
- Feeling: Confidence
- Headline: Speak with Impact & Authority
2. Highlight What Sets You Apart
Your competitors likely offer similar features and benefits, so differentiation is key. Use elements like:
- Being the original, official, or only option
- Fastest, first, lowest-priced, or top-rated
- Specific numbers, endorsements, or comparisons
Even a subtle distinction can make your ad stand out.
3. Inject Personality
Text ads don’t allow for images, so words must do the heavy lifting. A distinctive tone can make your brand memorable. Example:
“We didn’t invent professional copywriting, we just changed everything about it.”
Not every industry allows for creativity, but when possible, a unique voice can enhance engagement.
4. Use Competitive Positioning
Monitor your competitors’ messaging and adjust accordingly. If they promote an offer, consider a counter-offer. Example:
- Competitor: 500 business cards for NPR 1,135
- Your Ad: 500 business cards for NPR 1,134
This strategy, while aggressive, signals confidence and attention to detail.
5. Optimize Display Paths
Source | Strategies for Writing High-Performing PPC Ad Copy
The display path in your ad’s URL is another opportunity to reinforce relevance. Use it to include:
- Keywords
- Branded terms
- Calls to action
- Unique selling points
Example: yourwebsite.com/online-programs/get-info integrates a keyword and a CTA.
6. Avoid Repetition
While keywords improve Quality Scores, excessive repetition reduces impact. Use variations and related terms to keep the message fresh while maintaining relevance.
7. Use Seasonal Modifiers
Even if your offering is available year-round, a seasonal element can add urgency. Example:
“Fall Promo Ends 12/1”
Specific dates enhance credibility and drive action.
8. Use Emotional Triggers Through Relationships
People make decisions based on emotions. Structure your copy around relationships:
- Problem vs. solution
- Love vs. hate
- Convenience vs. hassle
Example: “When banks say no, we say yes.” Without directly stating emotions, it conveys rejection and relief in one sentence.
9. Use AI as a Starting Point
If you’re struggling with ideas, AI can generate initial drafts—but manual refinement is crucial. Example AI prompt:
“Generate five ad headlines under 30 characters for a full-service salon targeting [keywords].”
AI is a tool, not a replacement for strategic, human-driven copywriting.
Run Google Ads in Nepal with Digital Raghu
If all of this information seems overwhelming, you should consider Google Ads service in Nepal offered by Digital Raghu.
Digital Raghu is one of the pioneering agencies in Nepal that work in the field of Google Ads, using data-backed advertising strategies to provide maximum visibility, targeted traffic, and, ultimately, the highest ROI possible. Google Ads specialist experts in Nepal are certified and work with an extensive knowledge of the local market, delivering entirely customized campaigns across Search, Display, Video, Shopping, and Performance Max Ads.
Our Google Ads service in Nepal covers everything, from choosing keywords to ad creation, campaign management, and extensive analytics, thus promising transparency and continuous optimization.
Be you a small business or an e-commerce store; we help you reach out to the right audience at the right time through high-performing ads at affordable costs.
Conclusion
Google Ads is one among the fastest ways to grow your business in Nepal. As the day goes on, more people are doing searches on the Internet. Simply being visible on Google means more leads, more sales, and far richer brand recognition.
With Google Ads service in Nepal from Digital Raghu, you can enjoy Google’s ads without the hassle. Let us help you design, optimize and scale your campaigns for the best and strongest ROI.
FAQs
1. How long does it take to see results with Google Ads?
Google Ads gives you instant results, unlike SEO, which becomes effective over a specific period. You will start to see traffic and leads as soon as you make your campaign live.
2. Can I run Google Ads myself in Nepal or should I hire a Google Ads expert?
Yes, anybody can run Google Ads in Nepal but in practical terms, it requires optimizing for cost and conversions that only an expert can do. Moreover, a Google Ads expert will better target your advertisement at lower costs and will increase ROI.
3. How do I pick the right keywords to start with for my business?
Use tools like Google Keyword Planner, Ahrefs, or Semrush to find high-intent, localized keywords. If you need help, Digital Raghu provides expert keyword research tailored to Nepal’s market.
4. Which industries reap the highest benefits from Google Ads in Nepal?
Travel, e-commerce, education, real estate, and local services through which you can see outstanding success with Google Ads. However, any business looking for an increase in leads and sales will benefit.