Technical SEO for Startups
Technical SEO is what makes your site discoverable, fast, and ready for growth. It involves optimizing server settings, code, and infrastructure to help search engines crawl, index, and rank your site efficiently. Poor Technical SEO is like a leaky boat, no matter how well you decorate it or fill it with gold (your content), it will eventually sink.
Why it matters ?
- If a website even has a 1-second delay to load the page there are chances of a 7% drop in conversions.
- According to a Google study, if a website takes 3 seconds or more to load 53% of mobile users leave the site.
In Digital Raghu, we believe that Technical SEO is a foundation that helps and allows search engines to crawl, review, index, and rank our website.
We have a SEO team of experts specially working on technical SEO fixing all the errors that occur in the website. Our team works on making our client’s websites user-friendly, secure, fast, and mobile-friendly.
Tools We Use for Technical SEO
These are the tools that we use while doing technical SEO :-
- Google Search Console
- SEMrush Site Audit
- Screaming Frog SEO Spider
- Google PageSpeed Insights
What Does Our Technical SEO Team Do?
These are the processes that we follow while doing technical SEO:-
1. Perform Technical SEO audit.
We start working on technical SEO by doing a technical SEO audit using SemRush and Screaming Frog. We identify
- Crawlability and indexability issues
- Broken links
- Slow pages
- Duplicate content
- Blocked pages
- Mobile-friendliness
- Site speed
2. Website crawling and indexing:
- We check your website and how Google crawls and indexes your pages using tools like Google Search Console and Screaming Frog.
- We also make sure that your sitemap is updated and submitted to Google.
3. Robots.txt file:
In Digital Raghu, we carefully review the robots.txt file which tells the search engine crawlers whether they can access the pages on your website or not.
4. Fixing errors:
- 5XX Errors occur when there are server errors. It includes issues like 500 (Internal Server Error), 502 (Bad Gateway), and 503 (Service Unavailable)
- 4xx errors occur when the page is not found. It includes 404 errors (Page Not Found), 403 (forbidden), and 410 which means the page has been permanently deleted.
- 3xx errors which indicates that the page has been moved. It includes 301 error which refers to permanent redirect and 302 error which refers to temporary redirect.
5. SEO Friendly Architecture:
- We organize and structure your website in such a way that search engines can crawl, understand, and index the contents easily.
6. Site Speed & Performance Optimization
We improve performance by:
- Compressing images and videos
- Removing unused JavaScript and CSS
- Enabling browser caching and lazy loading
7. Mobile Optimization
Over 60% of the search occurs on mobile devices, so if your website is not mobile-friendly, there are chances of losing traffic.We make your website mobile-optimized by:
- Using mobile responsive design
- Making font visible and default
- Fix website usability from Google’s Mobile Usability report.
- Improve images, font sizes, and speed.
8. Fix URL Structure & Navigation
- We use short and keyword-friendly URLs. For example, we use /on-page-seo/ instead of /page?id=246237/
- We use breadcrumb navigation to help users a better crawl path.
9. Setting up Schema Markup:
We implement schema markup for:
- Articles & blogs
- Products & services
- FAQs, reviews, events, and local businesses
10. Canonicalization
- We fix canonical tag issues to prevent duplicate content penalties.
- We avoid redirect loops, mixed content warnings, and insecure elements.
11. Using the Non-Index Tag
- We use the no index tag carefully because its wrong usage can result in the disappearance of the page from the search engine.
FAQs
Can technical SEO improve Core Web Vitals scores?
Yes, Technical SEO improves core web vital scores by optimizing the Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) which directly impacts the user experience as well as rankings.
Does technical SEO improve conversion rate?
Yes, because technical SEO fixes site speed and user experience which ultimately leads to users spending more time on your website and increases conversion rates.
Do you offer a report after doing a technical SEO audit?
Yes, our Digital Raghu team sends a proper technical SEO report that includes all the errors, recommendations, and also its solutions in a simple, understandable way so that our client understands it easily.
At Digital Raghu, we make sure that your website is technically strong, user-friendly, and Google-ready.